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New Survey Reveals What’s Really Cooking In the Kitchen
Electrolux, the premium appliance maker, recently commissioned a nationwide survey to find out how, when and why Americans are using their kitchens.
Turns out, the kitchen is evolving from the room we cook and eat in to the room we live in.The survey found that most Americans consider the kitchen the focal point of their family’s activities and even their social life, as many adults note they spend time in the kitchen socializing and entertaining guests. The bottom line—Americans enjoy spending time in their kitchens and say that it is a favorite room in their homes…
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Here’s what else they said:
The kitchen ain’t just for cooking anymore…
- Nearly nine in 10 Americans (86%) are involved in some sort of activity in their kitchen besides cooking such as paying bills, doing work or homework, doing a hobby or craft, reading or playing a game.
- More than two thirds of adults (67%) say they use their kitchen to socialize and entertain guests.
- One-third of adults spend three to four hours in their kitchen during a typical day, while nearly 20% say they spend five hours or more a day.
My kitchen, my castle…
- More than half of Americans (58%) say the kitchen is one of their favorite rooms in their home.
- Nearly seven in 10 Americans (69%) agree that they really enjoy spending time in their kitchen.
- More than two third of Americans (68%) would rather have a kitchen where they can socialize and spend quality time than a kitchen that is just used for cooking meals.
- Nearly half of adults (46%) agree that the kitchen is the center of activity in the household.
We said kitchen, they said…
- When Americans were read a list of words and asked which phrases describe what they would like their kitchen to be, nearly nine in 10 said “comfortable” (88%) and “practical” (88%).
- One in two (47%), or approximately 104 million adults, say they want a state-of-the-art kitchen.
- Nearly nine in 10 of adults (88%) agree that they want the kitchen to be a comfortable place that reflects on their household’s lifestyle.
- More than half of Americans (57%) agree that their kitchen should be a reflection of their personal styles and tastes.
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